Today it is difficult to imagine our life without mobile communication methods, and especially without messengers. It’s fast, convenient, and affordable. Therefore, the audience of people using applications of this nature is increasing every year. For example, the number of Telegram users has increased from 25 million to 150 million since 2014, and by 2021 it is projected that users of this messenger will be about 675 million. In this situation, the huge interest of marketers in mobile communication applications as there is another platform for advertising campaigns for a fairly large audience. Moreover, the emotional reaction to such advertising is higher than for advertising with TV. But as practice shows, the implementation of marketing processes through messengers, today also has its difficulties, as it requires a lot of money and time. Change the situation, according to the developers of the UMC project, it is possible using artificial intelligence and blocking technology.
The idea of UMC
UMC (Universal Marketing Company) is a decentralized platform that uses blocking technology, smart contracts and artificial intelligence to provide users with the opportunity to organize advertising via messengers as efficiently, reliably and, at the same time, quickly and easily.
The UMC platform provides a number of key tools for marketing, in particular SMM, including multifunctional options settings, built-in analytics and extensive statistics, manual or fully automatic modes of operation, payment tools, the main element of which will be UMCC (UMC Coins) tokens.
The UMC platform will be launched both as a web platform and as an integrated platform for messengers and social networks, including Telegram, WhatsApp, WeChat, Facebook Messenger, QQ, Kakaotalk, Viber, Snapchat, Instagram, Weibo, Vkontakte, Line, Twitter, Skype and others, the work of the platform in which will be implemented through chat bots.
Chat bots have become more and more used by various companies, individuals and channels to provide services or technical support to customers. Mobile banking Monobank, for example, uses a bot in the Telegram messenger to automatically answer basic questions, and if the user needs to communicate with the operator, the bot will switch it to the client support assigned to it.
The role of tokens
UMCC, platform tokens, will become one of the key elements of the platform and its functionality, having played an important role. In total, the project will produce 500,000,000 tokens, which are issued once and burned when purchased. Private sale of tokens is held from January and will end in June, and in July the presale starts, followed by the main round of ICO, which is scheduled for August 1.
UMCC tokens will be the only means of payment on the UMC platform, so all users will be able to use them to pay for paid services. But on this the value of tokens ends. Its main task is to solve the problem of profit loss due to commissions and difficulties with cross-border transfers.
The thing is that both advertisers and advertising platforms through which they conduct their marketing campaigns each year lose a significant part of their income due to the fact that they are in different countries with different currencies.
Making payments with different currencies provides for their mandatory conversion, because of which you can lose part of the amount only due to high commissions. Moreover, there are often cases of blocking bank cards for transactions.
But for UMCC tokens there can not be any boundaries, commissions or restrictions. They are universal means of payment, therefore all contracts between the participants can be implemented with their help. And given that due to the high potential of the platform the demand for tokens will grow, users will also be able to earn on their sale through the exchange.
The project of Universal Marketing Company employs professionals with years of work experience in SMM marketing, project management and software development, including those based on block-chain.
[01 July, 2018]
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